Laura Ellner
San Francisco, CA
Photography - Ken Wu

With the gusto of a true adventurer, Laura has traded in the Bay for the Big Apple. Having ShopItToMe and OnTheRacks tucked under her belt, she's well on her way to taking a bite out of the city. In the meantime, it doesn't hurt to take on the challenge accompanied by delicious food and wine. Do it up, Laura!

Up & down arrows to navigate

Laura Ellner

Tell us a little bit about yourself

Well for starters, I run the personal style blog OnTheRacks where I regularly post outfit photos and share little tidbits about my adventures in San Francisco. I live with my boyfriend Blake (he takes my photos!) and our King Charles Cavalier pup, Lola. Currently, I am working in Marketing/Social Media for the online personal shopping site,

How’d you develop your personal style/become interested in fashion?

I suppose it kind of just happened! I have been obsessed with fashion since I was a little girl and was always studying magazines and sneaking off to the mall. When I was in high school I started working at a local boutique as well as selling vintage on eBay and it just kind of escalated from there. When I moved up to San Francisco I got a job as an intern for a stylist, and then began my blog as a side project after graduating college and beginning work with Shop It To Me.

Latest inspiration?

I find inspiration from all over — whether it is reading magazines and blogs, browsing street style photography, or taking in the art and culture that surrounds me in SF. Some of my “style icons” include Edie Sedgwick, Mary Kate and Ashley Olsen and Emma Watson. Mostly, though, I think the majority of my outfits ideas come from just having a little fun with clothes — I like to tear my closet apart and play dress up, mixing and matching different pieces to try and create unique looks.

Favorite stores/brands/companies?

Some of my favorite brands are Alexander Wang, My Pet Square, 3.1 Phillip Lim, and Shakuhachi. I also love more affordable stores like Zara, Topshop, H&M and Forever21. Plus vintage! I think wearing vintage is a great way to add a unique spin to your look.

What else do you enjoy besides fashion?

I love food! I like to go out and enjoy all the amazing restaurants that San Francisco has to offer. Also, wine — I am a bit of a wino. My favorite weekends are the one’s we have spent in Sonoma and Napa, drinking and eating all day long!

What are your next steps? (next projects?)

Blake, Lola and I are moving to New York City in February! It is going to be a major change, especially since I have never lived outside of California, but I couldn’t be more excited. I think it’ll be quite the adventure…adjusting to a new city, looking for a job, and so on. But it has always been a dream of mine to live in Manhattan, and we figured there is no better time than now to just drop everything and go for it!


Click thumbnails to view

James Nord

Lower East Side, NY

Denise & Sha Lai

Hong Kong

Keiko Lynn

Brooklyn, NY

Jeanette Lai Thomas

Brooklyn, NY

Laura Ellner

San Francisco, CA

Louise Delorito & Sam Duenas

Williamsburg, NY

Nicole Loher

Manhattan, NY

Ashley Glorioso

Los Angeles, CA

Electric sekki

Hong Kong

Cindy Ko

Hong Kong

Jenny Ong

Orange County, CA

Rachel Nguyen

Orange County, CA

View all